Helping organizations dominate search in the age of AI — from organic rankings to generative engine results.
I'm a Senior Product Manager and optimization strategist with 8+ years building the systems that turn search visibility into measurable revenue. My work sits at the intersection of SEO, Generative Engine Optimization (GEO), conversion rate optimization, and product management — combining all four into integrated growth programs rather than isolated tactics.
At Discount Tire, I lead strategy for a platform with 150,000+ daily users — driving $51M in YoY organic channel growth and $24M in A/B testing revenue uplift. Before that, I've taken products from 0 to 1 at 2U and Galvanize, each time connecting search strategy directly to revenue outcomes.
What makes my approach different: I have hands-on front-end skills (HTML, CSS, JavaScript, React) alongside the strategic credentials. I can audit your technical SEO at code level, brief your engineering team without a translator, and run your A/B testing program — all within the same engagement.
I'm CSPO-certified, Google Analytics and Adobe Analytics certified, and currently completing an M.S. in Information Technology at Western Governors University. I work remotely, globally, across any time zone.
Full-funnel search strategy spanning traditional SEO and Generative Engine Optimization (GEO). Architecting content and technical signals that surface in both Google and AI-generated answers — ChatGPT, Perplexity, Gemini, and beyond.
Positioning organizations to win citations in AI-powered search responses. Understanding how LLMs retrieve and surface brands — then engineering content strategies that get picked up by the models that matter most.
Systematic A/B testing programs using Adobe Target, VWO, and Optimizely. Moved conversion benchmarks from 1.35% to 1.65% — a 22% relative lift — across 150,000+ daily sessions at Discount Tire.
0→1 product launches with CSPO-certified agile methodology. Translating complex technical requirements to developers and business value to stakeholders. $12M revenue uplift through disciplined feature prioritization.
Google Analytics and Adobe Analytics certified. Deep expertise in data visualization, funnel analysis, and building measurement frameworks that power intelligent optimization decisions — not guesswork.
Hands-on HTML, CSS, JavaScript and React skills bridge the product-engineering gap. Technical SEO at code level — Core Web Vitals, structured data, crawlability — without waiting on developers.
Numbers tell the story. Every strategy, every test, every optimization connects back to measurable business outcomes. I don't just run programs — I build the infrastructure that compounds.
Search isn't just Google anymore. ChatGPT, Perplexity, Gemini, and AI Overviews are reshaping how brands get discovered — and most organizations aren't ready.
I specialize in Generative Engine Optimization (GEO): building content, authority signals, and structured data strategies that earn citations in AI-generated answers, not just blue links.
Whether you need to protect existing organic visibility or build a presence in the AI answer layer from scratch — I've done both at scale.
From fragmented optimization to an enterprise-grade SEO and conversion engine. A four-phase program covering measurement foundation, content architecture, A/B testing, and cross-functional integration — on a 150K+ daily-user platform.
Based in Phoenix, AZ — but I work wherever the work needs to happen. Time zones are not a barrier. I run async-first, calendar-flexible engagements built around your team's operating hours.
Early morning APAC standups, late-night EMEA strategy sessions, full overlap with US teams — I've done all three simultaneously.
Whether you're rethinking your SEO strategy for the AI era, launching a new digital product, or optimizing an existing funnel — I'd like to hear about it. I work with teams globally across every time zone.